Boxcar

Boxcar

 

O-1-Boxcar.png

The Team:

Irene I.
Sabrina B.
Surbhi G.
Danielle N.

PROJECT OBJECTIVE AND GOALS

“Boxcar would like to improve our customer convertibility ratio. We are losing a significant % of users at between the Download and Account Creation stages. We would like to find out 1) who we are losing, 2) why we are losing them, and 3) how we can improve the process. The project would likely entail improving messaging across the app and website, as well as the “flow” new customers encounter on the app.”

 

DELIVERABLES

Research Phase Deliverables:

● User Interview Data and Insights

● Personas

● User Journeys

● Competitive/Comparative Analysis

Design Phase Deliverables:

● Product sketches

● wireframes

● mockups

● sitemaps

● app maps

● wire flows

● clickable prototype

● specification document to hand off to developers

● usability testing report